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Conference Realignment Board
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Joined: 12/18/1999
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LeadingEdge
Founder

I disagree with the implied presumption

And that's that the ESPN contract is a bad deal. The ACC makes as much in TV money as the Big 12 and PAC and is on track to do so through the end of the GOR. The ACC doesn't make as much as the SEC or B10 because it doesn't deserve to do so. The average B10 school is 35,000 undergrads whereas the ACC average is 15,000. That translates into eyeballs on screens, then TV ratings, then dollars. We're small. The SEC averages about 25,000 per school. But the SEC has far more big football brands than the ACC. So it attracts more eyeballs and gets more money. Perhaps one (or two or three or four; debatable) ACC schools have SEC/B10 levels of TV followership and value, but that doesn't mean the conference as a whole isn't valued fairly. Even in the B10 and SEC, there are schools that are underpaid if you look at individual school value. Just as Clemson subsidizes ACC football with its following (for now), Michigan and OSU subsidize the B10, and Bama and Georgia subsidize the SEC.
Posted: 05/19/2023 at 01:07 PM ET
(In response to this post by Will Stewart)

Thread Replies (46)

Full Thread →
Question about the GOR.
Will StewartAdmin • 05/19/23 10:59 AM ET
The ACC has clung to their ACC Basketball past for way too long. Football
JKHokie-RunFor32 • 05/20/23 11:08 AM ET
My thoughts were that at the time the ACC liked the idea of 20 years, at
wwhokie1 • 05/20/23 12:28 AM ET
Negotiate it how, with ESPN holding the cards?
TerryD • 05/19/23 09:52 PM ET
What's worse...ACC GOR or VT's Nike contract? TIC**
MP4VT2004 • 05/19/23 08:54 PM ET
The critical element (that isn't public) is the language of the TV contract
daveinop • 05/19/23 05:15 PM ET
apologize, I see CMU and Tarheelblue have most of it covered.
daveinop • 05/19/23 05:19 PM ET
Blame the Turtle **
VaTechHokiesACC • 05/19/23 02:38 PM ET
Spear the turtle.**
jmanatVT • 05/19/23 03:08 PM ET
I disagree with the implied presumption ◄
LeadingEdge • 05/19/23 01:07 PM ET
Even though the ACC is on par with the Big XII and Pac-12 in terms of the
VTHokie2000 • 05/19/23 03:44 PM ET
But there's no guarantee that the Pac-12 or Big 12 will get more money.
tarheelblue • 05/19/23 04:50 PM ET
It is also possible the the B10 is over paid, as the networks need to make
Big12 guy • 05/20/23 09:27 AM ET
It doesn't matter if there is no guarantee though because at least the
VTHokie2000 • 05/19/23 05:48 PM ET
I think it was designed to guarantee "stability"
CobbCountyHokie • 05/19/23 01:06 PM ET
I think part of it is/was just a mindset
RTFC • 05/19/23 12:43 PM ET
Because the ACC was over eager and overconfident
HokieAl • 05/19/23 12:33 PM ET
There was no choice. If the ACC was going to survive it needed a network
ColumbusHokie • 05/19/23 12:08 PM ET
Length of deal not necessarily the problem
CMU Hokie • 05/19/23 11:44 AM ET
At least periodic "look ins" would help.**
Atlee Hokie • 05/19/23 01:20 PM ET
The current ACC contract has 3 "look-ins". The first was apparently in 2021
tarheelblue • 05/19/23 04:44 PM ET
Thank you. Ok - so what happened at the 2021 look-in?**
133966Hokie • 05/19/23 06:19 PM ET
Covid **
Stech • 05/19/23 07:48 PM ET
Also focus on locking down Comcast.
HOO86 • 05/19/23 11:22 PM ET
All good points.**
Stech • 05/20/23 02:00 PM ET
Just unlucky on the timing 🤷‍♂️**
Stech • 05/19/23 07:49 PM ET
Better luck next time. 2026 is only 3 years away.**
tarheelblue • 05/19/23 08:11 PM ET
Timing for 2021.....
2hhoop3 • 05/19/23 11:44 PM ET
Thank you!!!!..........
2hhoop3 • 05/19/23 05:21 PM ET
Glad there are look ins.**
Atlee Hokie • 05/19/23 05:05 PM ET
Good info.**
RJHokie • 05/19/23 04:57 PM ET
Perhaps Maryland affected
Roanokie • 05/19/23 11:38 AM ET
Maryland leaving was a canary in the coalmine.
mancunian • 05/19/23 12:05 PM ET
You're right....
2hhoop3 • 05/19/23 01:56 PM ET
Maybe 20 years ago, the DC City Paper did a big story
mancunian • 05/19/23 02:25 PM ET
I read and remember.......
2hhoop3 • 05/19/23 05:47 PM ET
Length of contract will be the cause of the demise of the ACC.
manassashoo • 05/19/23 11:24 AM ET
Swofford was (as the Brits would say) so far out of his depth ...
Atlee Hokie • 05/19/23 01:18 PM ET
He sure did a good job keeping Raycom fed for as long as possible**
HokieAl • 05/19/23 01:38 PM ET
He had his son advising him what to do.**
Atlee Hokie • 05/19/23 01:42 PM ET
Good question and there are.......
2hhoop3 • 05/19/23 11:22 AM ET
ESPN was playing chess and Swofford was playing Chutes and Ladders.**
Lakeridgehokie • 05/19/23 11:15 AM ET
It must have been a combination of Swofford believing without the network
RoswellGAHokie • 05/19/23 11:13 AM ET
Swofford had no negotiating power imo.
Brewing_Hokie • 05/19/23 11:10 AM ET
The ACC was in a position of weakness and it was a desperation move.
tarheelblue • 05/19/23 12:58 PM ET
Truth.
RJHokie • 05/19/23 01:23 PM ET
Yup as I said Swofford had no negotiating power.
Brewing_Hokie • 05/19/23 01:14 PM ET