Lots on CNBC on the Business of College Sports and Sports Business today.
Already said the number two media money sport behind the NFL is College Football. I have to admit I knew it was up there, but I was surprised to hear it was number 2 ahead of other professional sports. Bruin Capital talked about it, which is in Massachusetts, which also surprised me because Boston/New England/Massachusetts doesn’t have a highly rated College team, but is loaded in ratings with the Patriots, Celtics, Red Sox and Bruins.
** Edited by Stech at 3/19/2026, 7:22:45 AM
Posted: 03/19/2026 at 07:21 AM ET
Thread Replies (7)
Lots on CNBC on the Business of College Sports and Sports Business today.
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-- Stech
Mar 19, 2026 at 07:21 AM ET
Stech
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03/19/26 07:21 AM ET
NBA just passed college football for TV rights $$
-- Roanokie
Mar 20, 2026 at 12:24 PM ET
Roanokie
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03/20/26 12:24 PM ET
It is suprising, but many fans really dont appreciate how big a business
-- 1947Sunbowl
Mar 19, 2026 at 08:53 AM ET
1947Sunbowl
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03/19/26 08:53 AM ET
Has that new budget been fully funded yet?**
-- MP4VT2004
Mar 19, 2026 at 09:06 PM ET
MP4VT2004
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03/19/26 09:06 PM ET
THis is guaranteed and CFO job is ensure the budget is funded
-- 1947Sunbowl
Mar 19, 2026 at 11:42 PM ET
1947Sunbowl
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03/19/26 11:42 PM ET
history has shown that is not true**
-- hokeyhokie
Mar 20, 2026 at 08:47 AM ET
hokeyhokie
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03/20/26 08:47 AM ET
We cannot rely on history to be cynical
-- 1947Sunbowl
Mar 23, 2026 at 11:17 AM ET
1947Sunbowl
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03/23/26 11:17 AM ET