"Equal distribution was very appropriate, particularly when you had eight schools in your league," Bubba Cunningham said. "As your league expands, the footprint expands, the number of sports that you offer differs, the overall value to the league and its media markets is different, and I think some of us are starting to suggest we need to re-examine that and take a look at where is the value and how do we distribute the money differently so that we can ensure the teams that want to invest the most, the schools that want to invest the most will be rewarded for that investment." Cunningham acknowledged any solution is likely to leave some and maybe all schools unhappy. "I’m not sure you’re going to satisfy everyone with a differential payout," Cunningham said. "In fact, I’m relatively confident you’re not going to satisfy anyone. Because some aren’t going to think they have enough and others feel like they took an unnecessary haircut."