Texas was a no brainer. Notre Dame would be a no brainer. Both add so much revenue that they grow the pie even with 16 or more members. Presumably USC and UCLA deliver enough subscribers of the Big ten Network in the second biggest TV market to grow the pie. I'm not convinced there's that many college football fans and Los Angeles but Fox is pushing this so they must know what they're talking about. But beyond the recent moves, NONE of the other speculated moves make financial sense. Oregon/Washington to the Big Ten don't grow the pie. The pie is too damn big. Clemson/FSU to the sec doesn't grow the pie. It's already too big. Maybe the goal is to kill the competition, but eventually you get political opposition. I don't think the ACC is dead yet