Insurance but wanted to appeal to younger or more hip audiences. If the logo is very small, fine. If it is something that dominates the space on the jersey, that's not a good deal. I know each school is in the works for their separate deals for additional logos. Not sure if the Big 10 and SEC will be doing ad logos as they don't need it. The Big 12 will get a few million more by going this way to cut the gap. I expect the ACC teams will do the same. As part of the agreement, Monster is putting the Big 12 in their advertisements. Nobody is talking about this benefit, they are just criticizing the small amount per team.