Is Big 12’s $20M Monster Jersey Patch Deal Too Cheap?

All Hokie, All the Time. Period. Presented by

Conference Realignment Board

Post #16539 NEXT ▶

Joined: 12/01/2024

Posts: 935

Likes: 574

RandomAsianGuy

The Big 12’s expanded partnership with Monster Energy, announced Tuesday, was heralded as the first of its kind in college sports. But it has also drawn criticism from multiple industry sources who believed the deal may have both undervalued the conference and could create issues for school-specific assets in the future. ----------- Yormark is all about the short term gain. The B12 is behind the ACC and he desparately needs to catch up.

Link: Front Office Sports

Posted: 07/10/2026 at 02:10 AM ET

Thread Replies (13)

Full Thread →

Is Big 12’s $20M Monster Jersey Patch Deal Too Cheap? ◄ -- RandomAsianGuy Jul 10, 2026 at 02:10 AM ET

RandomAsianGuy • 07/10/26 02:10 AM ET

Yes way too cheap, but why? Younger international branding get it, but pay -- Stech Jul 11, 2026 at 12:48 PM ET

Stech • 07/11/26 12:48 PM ET

It does appear to be a bad deal. One thing I read that may add context- -- Baltimore_Hokie Jul 10, 2026 at 03:41 PM ET

Baltimore_Hokie • 07/10/26 03:41 PM ET

These conferences think they are the draw -- VT ChemE 1986 Jul 13, 2026 at 10:49 AM ET

VT ChemE 1986 • 07/13/26 10:49 AM ET

Appears to be cheap. Heard they could have gotten more for say Allstate -- HouClone Jul 10, 2026 at 07:47 AM ET

HouClone • 07/10/26 07:47 AM ET

I hear the ACC is entertaining offers from Charmin and Snuggle. TIC** -- MP4VT2004 Jul 12, 2026 at 06:57 PM ET

MP4VT2004 • 07/12/26 06:57 PM ET

As long as it is not Preparation H** -- Truthahn Jul 13, 2026 at 12:30 PM ET

Truthahn • 07/13/26 12:30 PM ET

Well, since Charmin is made by Procter and Gamble, -- RJHokie Jul 12, 2026 at 08:25 PM ET

RJHokie • 07/12/26 08:25 PM ET

If it means money, certainly SEC and B10 will** -- 83Hokie Jul 12, 2026 at 01:31 PM ET

83Hokie • 07/12/26 01:31 PM ET

The P2 will demand 10X as much for the same size patch.** -- EDGEMAN Jul 12, 2026 at 02:50 PM ET

EDGEMAN • 07/12/26 02:50 PM ET

also doesnt allow schools to market their own brand -- 1947Sunbowl Jul 10, 2026 at 08:47 AM ET

1947Sunbowl • 07/10/26 08:47 AM ET

KU just entered into an agreement to have -- Big12 guy Jul 13, 2026 at 12:02 PM ET

Big12 guy • 07/13/26 12:02 PM ET

Right. Free money IMO. I want some of that.** -- Truthahn Jul 13, 2026 at 12:33 PM ET

Truthahn • 07/13/26 12:33 PM ET

Not what I read - I read that the Monster Logo is going to be implemented- -- Baltimore_Hokie Jul 10, 2026 at 03:49 PM ET

Baltimore_Hokie • 07/10/26 03:49 PM ET