it has a deal with a company that runs a sports betting app. Depending on how much money is being generated from the app, it is possible the money generated from the linear/streaming channels for sports coverage (college and pros) eventually becomes chump change for the networks. At least I suspect the networks are in a transition period with how they structure their business model for sports coverage with gambling playing a far bigger role than people may realize. Also, I don't think the networks would ever publicly admit any of it because of the impact it would have on their ability to jack up their subscription prices or carriage fees when negotiating with the various providers. If the curtain was ever truly pulled back to unveil what is really going on behind the closed doors, then I suspect the public would see they are feasting on 2 fat hogs. 1 has gambling tattooed on its side and the other has subscription/carriage fee. When it comes to the idea of the bubble popping, I sometimes chuckle because I am not sure it will ever pop. I think there are enough clever people out there who work for the right companies and are in a position to come up with the "next thing" to sustain the status quo. Unless Congress or a snitch wants to pull back the curtain to show the public just how the sausage is made, the majority of the public will likely remain ignorant and allow the companies involved to keep raking in millions. If the bubble does ever "pop," then it probably won't look like what happened when the housing bubble popped. It likely will deflate a little because the networks will still find a way to come out ahead even when everything should come down like a house of cards.