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They need programming
Every network must provide X number of hours per week of original programming to their affiliates, and with the writers and now actors going on strike, their will be less shows in the pipeline for the upcoming season. The CW saw an way to provide that programming with a small sports contract where Raycom picks up the production costs and CW gets the programming.
It is similar to the "FOX Plan". FOX was basically The CW back in the 80's until they picked up the NFL, then the NHL, then MLB, and finally NASCAR in 2001. FOX went from a "netlet" to a full blown network in a few years. Now, the ACC isn't the NFL, but it's a way for The CW to get its feet wet in sports programming.
As for The CW's CEO's thinking, he is getting 150ish hours of programming for a bargain, and he is able to now create a pre and post game show that The CW will reap the profits from, and give them a network "star" like a Suzy Kolber that could possibly host the shows.
Thread Replies (30)
CW network is part Of NEXSTAR media a huge owner of local TV stations
-- Mercury
Jul 13, 2023 at 06:07 PM ET
Mercury
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07/13/23 06:07 PM ET
It has National coverage, this is a very good thing,
-- Stech
Jul 14, 2023 at 11:58 AM ET
Stech
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07/14/23 11:58 AM ET
Football and basketball only
-- mrcaniac
Jul 14, 2023 at 09:07 PM ET
mrcaniac
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07/14/23 09:07 PM ET
LIV golf will force a couple to Saturday evening, I think.
-- Truthahn
Jul 15, 2023 at 11:12 AM ET
Truthahn
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07/15/23 11:12 AM ET
Imagine the travel costs of non-revenue sports traveling cross-country
-- VPI_1998
Jul 15, 2023 at 09:28 AM ET
VPI_1998
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07/15/23 09:28 AM ET
Likely ESPN will make that call since they own the first 3-4 choices.**
-- Stech
Jul 15, 2023 at 04:28 AM ET
Stech
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07/15/23 04:28 AM ET
First thing that hit me when I saw it. Think like an Owner or CEO, where's
-- Stech
Jul 14, 2023 at 01:15 PM ET
Stech
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07/14/23 01:15 PM ET
They do, seems interesting they announce the ACC before anything w/ the PAC
-- Stech
Jul 15, 2023 at 04:32 AM ET
Stech
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07/15/23 04:32 AM ET
This is probably the easiest package in sports to sell
-- mrcaniac
Jul 15, 2023 at 10:07 PM ET
mrcaniac
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07/15/23 10:07 PM ET
CW. Is that the channel with the dancing cartoon frog w/ top hat and cane?**
-- LonghornHokie
Jul 14, 2023 at 03:28 AM ET
LonghornHokie
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07/14/23 03:28 AM ET
Hello my baby. Hello my honey. Here comes the A C C
-- Truthahn
Jul 15, 2023 at 10:45 AM ET
Truthahn
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07/15/23 10:45 AM ET
That was the old name - WB network I think - WB
-- Hokie12thman
Jul 14, 2023 at 09:58 AM ET
Hokie12thman
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07/14/23 09:58 AM ET
CW is the merger of WB Network and UPN
-- HOO86
Jul 15, 2023 at 07:29 PM ET
HOO86
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07/15/23 07:29 PM ET
Excuse me managing a huge network different than one little show
-- Mercury
Jul 14, 2023 at 08:13 AM ET
Mercury
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07/14/23 08:13 AM ET
Can’t be a ton of money. They would have announced if so.**
-- hokieZ71
Jul 13, 2023 at 10:22 PM ET
hokieZ71
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07/13/23 10:22 PM ET
Isn't it the same $ since ESPN sold those games to Raycom?
-- Victor Tango
Jul 14, 2023 at 09:13 AM ET
Victor Tango
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07/14/23 09:13 AM ET
I'd imagine it's a bit more.
-- hokieZ71
Jul 14, 2023 at 09:17 AM ET
hokieZ71
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07/14/23 09:17 AM ET
money aside, this puts games back on locally where RSN in many cases didn't
-- anotherdamnyankeehokie
Jul 14, 2023 at 08:34 AM ET
anotherdamnyankeehokie
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07/14/23 08:34 AM ET
I agree. The Raycom/Bally deal was crappy. Blacked out 3-4 times in 2022
-- hokieZ71
Jul 14, 2023 at 09:09 AM ET
hokieZ71
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07/14/23 09:09 AM ET
I got tired of feeling like I was watching
-- Hokie12thman
Jul 14, 2023 at 10:01 AM ET
Hokie12thman
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07/14/23 10:01 AM ET
Raycom is going to produce the games for the CW**
-- nickp91
Jul 14, 2023 at 07:32 AM ET
nickp91
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07/14/23 07:32 AM ET
Will every CW affiliate nationwide show those ACC games?
-- Old Line Hokie
Jul 13, 2023 at 11:50 PM ET
Old Line Hokie
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07/13/23 11:50 PM ET
Was hinting that "if" there were a ACC PAC merger, CW could cover it in PAC
-- Stech
Jul 14, 2023 at 11:49 AM ET
Stech
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07/14/23 11:49 AM ET
I do not know the answer......
-- 2hhoop3
Jul 14, 2023 at 12:00 AM ET
2hhoop3
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07/14/23 12:00 AM ET