his motives for wanting to get involved in this issue. If he is primary motivated to find ways for himself and anyone in his inner circle to profit from the situation, then it could suggest he really doesn't care what happens to the ACC, Big XII, or college athletics in general. If I am correct, then it could suggest the narrative has not really changed. At the heart of the issue it was never about competition even if the schools decided that was the core public principle going all the way back to the pre-NCAA organization. Even if the schools think it is about survival, it is really not about that. At the heart of the issue it has always been about which group can exploit the situation for profit. For the longest time the schools had all that power. Now the athletes are starting to wrestle some of that power away from the schools. Well outside parties see the situation ripe for the picking, so they are trying to see what's the most they can snag during this dust storm while everyone is distracted by the various issues.