SEC and B1G hate it because they lose their dominant positions. “The Smash Sports proposal led by a group of former ESPN and Walt Disney executives (Evan Richter, Tom Staggs and Kevin Mayer) who have spent the last two years quietly socializing their plan with dozens of university presidents, athletic directors and key political figures — "Project Rudy," a nod to the famous Notre Dame walk-on — that is backed by Smash Capital financing.” Really crazy possibilities for the future of college football, and some really opposite directions depending on who wins.