Big brand schools who don't want to get left behind in the money race Small schools who know they have limited brand value in the new landscape and want to hold onto what they have ACC leadership who want to keep the conference alive, even if it causes some big brand schools to suffer FSU may be excessively vocal, but what they are saying is not wrong. And my guess is that they are being encouraged to speak out in order to force someone to give ground. FSU, Clemson, Miami, UNC, Duke all have some national sway. VT, UVA and NCSU have some various benefits and would likely be in favor of change. But that's still only 8.