I agree, it's all about TV markets, so entering NC and VA are more interesting/attractive to the BIG and SEC than capturing some additional incremental market share in SC and FL. However, from a cultural standpoint, UNC and UVA make more sense to join the SEC and VT and NCST make more sense to join the BIG. Most SEC schools are snobby elitist types, which is how I view UVA and UNC. Texas A&M is probably the exception. BIG schools are "big state schools" with blue-collar kids. That's more VT and NCST. The obvious exception is Michigan. In short, VT is more like Iowa, Penn St, Wisconsin. UVA/UNC are more like UGA, Florida, and Tennesse. Just my opinion.