Separate media‑company incentives from conference incentives and structural
reality.
ESPN and FOX wanting more P2 access ≠ “P2 should leave the NCAA”.
Media companies want:
More Big Ten and SEC inventory
More high‑rating matchups
More predictable brands
More control over the postseason
But that does NOT mean they want:
A breakaway league
A P2‑only playoff
The destruction of March Madness
The collapse of national legitimacy
Why?
Because a P2‑only postseason is worth less money than a national one. ESPN wants more P2 access within the national structure — not a separate structure. A P2‑only playoff would require:
ESPN/FOX to pay MORE for FEWER teams
Advertisers to pay MORE for LESS reach
Fans to accept LESS national representation
That’s not how media economics works. If anything, the networks want:
more playoff rounds (more TV/Broadcast slots to fill especially during the holidays
more teams, more inventory, more national markets.
It’s the same reason the NFL doesn’t cut out half its teams even though Cowboys–Packers draws more than Jaguars–Titans.
ESPN pushing for more SEC/B1G access is about ratings, not structure. The Alabama vs. Notre Dame example is a perfect illustration of this. ESPN didn’t “force” Alabama in.
They lobbied for a format that:
maximizes ratings
maximizes brand value
maximizes playoff drama
That’s not the same as:
wanting a P2‑only playoff
wanting the Big Ten and SEC to leave the NCAA
wanting to eliminate national participation
They want the most valuable teams in the biggest possible tournament. A P2‑only playoff shrinks the audience. Not only that, but a P2‑only playoff is worth less money than a national playoff.
A national CFP sells:
every region
every demographic
every alumni base
every advertiser segment
A P2‑only CFP sells:
two regions
two conferences
a narrower demographic
fewer markets
It’s the difference between the World Cup vs a two‑country invitational.
Even if the two countries are Brazil and Germany, the global value collapses.
The Big Ten and SEC do NOT gain by leaving the NCAA. They lose March Madness access. They lose national legitimacy.
They lose the NCAA’s legal shield. They become the direct defendants in every lawsuit. They fracture their own brands. They reduce the value of the CFP.
The Big Ten and SEC are not stupid. They want control, not separation. The likely trajectory is:
A CFP format where the Big Ten and SEC get more guaranteed access
A governance structure where the P2 have more voting power
A revenue model where the P2 take a larger share
A national playoff that still includes other conferences
Domination, not secession. That’s the model the NFL uses where big brands dominate and small brands still exist. The league stays national. The product stays valuable.
Thread Replies (40)
NCAAF cannot sustain current model for the portal and nil.
-- Hokieewbib
Jan 06, 2026 at 09:11 AM ET
Hokieewbib
•
01/06/26 09:11 AM ET
why? I do not see why they can't as long as their are fans and boosters.
-- vtox1
Jan 06, 2026 at 07:34 PM ET
vtox1
•
01/06/26 07:34 PM ET
The P2 are going to break away from the NCAA governing body
-- MKD
Jan 06, 2026 at 11:34 AM ET
MKD
•
01/06/26 11:34 AM ET
acc "sailed with the Pilot" long ago. they had their moment in the sun and
-- HtownHokie
Jan 06, 2026 at 08:53 PM ET
HtownHokie
•
01/06/26 08:53 PM ET
The ACC will not look the same, neither will the B12 nor the P2
-- VTCALS72
Jan 06, 2026 at 12:13 PM ET
VTCALS72
•
01/06/26 12:13 PM ET
No. They (B10 and SEC) would be very dumb to do that.
-- AirborneHokie96
Jan 06, 2026 at 11:55 AM ET
AirborneHokie96
•
01/06/26 11:55 AM ET
We already basically have the B10 + SEC playoffs and they whine because
-- uber hokie
Jan 06, 2026 at 01:29 PM ET
uber hokie
•
01/06/26 01:29 PM ET
Coaches and schools need to agree to shift the calendar. They won't.**
-- reestuart
Jan 06, 2026 at 11:03 AM ET
reestuart
•
01/06/26 11:03 AM ET
TV/Broadcast/Streaming is also driving that bus..**
-- AirborneHokie96
Jan 06, 2026 at 11:10 AM ET
AirborneHokie96
•
01/06/26 11:10 AM ET
It’s all going to implode. Enjoy it while we have it
-- fordham
Jan 06, 2026 at 10:11 AM ET
fordham
•
01/06/26 10:11 AM ET
Will enjoy it much more after it implodes and hopefully reason and common
-- uber hokie
Jan 06, 2026 at 01:32 PM ET
uber hokie
•
01/06/26 01:32 PM ET
When coaching/staff/admin salaries start to get cut, then we will know
-- AirborneHokie96
Jan 06, 2026 at 11:11 AM ET
AirborneHokie96
•
01/06/26 11:11 AM ET
Only get bigger... private equity will replace the wobbly donor model...
-- Techsupport
Jan 06, 2026 at 10:31 AM ET
Techsupport
•
01/06/26 10:31 AM ET
Then it will get really ugly. You’ll have private
-- GCHokieof91
Jan 06, 2026 at 11:54 AM ET
GCHokieof91
•
01/06/26 11:54 AM ET
Like Boosters?**
-- AirborneHokie96
Jan 06, 2026 at 11:56 AM ET
AirborneHokie96
•
01/06/26 11:56 AM ET
It seems to me that PE is not a year after year cash inflow
-- VTCALS72
Jan 06, 2026 at 10:41 AM ET
VTCALS72
•
01/06/26 10:41 AM ET
Exactly, on the returns it will want/expect
-- VTJay
Jan 06, 2026 at 11:35 AM ET
VTJay
•
01/06/26 11:35 AM ET
Just drop the C from NCAA.**
-- likehokies
Jan 06, 2026 at 09:30 AM ET
likehokies
•
01/06/26 09:30 AM ET
Probably makes cents to go from being called the National Collegiate
-- VTHokie2000
Jan 06, 2026 at 10:25 AM ET
VTHokie2000
•
01/06/26 10:25 AM ET
FWIW NPAA is currently being used by the National Professional Anglers
-- VTHokie2000
Jan 06, 2026 at 10:36 AM ET
VTHokie2000
•
01/06/26 10:36 AM ET
Yes, I believe the name is available. From a branding perspective though
-- VTHokie2000
Jan 06, 2026 at 10:47 AM ET
VTHokie2000
•
01/06/26 10:47 AM ET
Doesn't one of the As stand for amatuer
-- crazylane
Jan 06, 2026 at 10:00 AM ET
crazylane
•
01/06/26 10:00 AM ET
Break the NCAA monopoly, yes drop the C.
-- V333T
Jan 06, 2026 at 09:38 AM ET
V333T
•
01/06/26 09:38 AM ET
guess what, separation, programs that can and programs that cant
-- 1947Sunbowl
Jan 06, 2026 at 09:26 AM ET
1947Sunbowl
•
01/06/26 09:26 AM ET
Exactly - they are saying if you don’t bring 250 mil to the table
-- uber hokie
Jan 06, 2026 at 01:37 PM ET
uber hokie
•
01/06/26 01:37 PM ET
I believe roster size will be corrected by the market...
-- Techsupport
Jan 06, 2026 at 10:39 AM ET
Techsupport
•
01/06/26 10:39 AM ET
Isn't the advantage the P2s have in the media contracts giving them an
-- VTHokie2000
Jan 06, 2026 at 11:04 AM ET
VTHokie2000
•
01/06/26 11:04 AM ET
What will motivate a Conference like the B10 to flinch?**
-- AirborneHokie96
Jan 06, 2026 at 11:13 AM ET
AirborneHokie96
•
01/06/26 11:13 AM ET
They want a bigger slice of the money. Instead of splitting the money pie
-- VTHokie2000
Jan 06, 2026 at 11:36 AM ET
VTHokie2000
•
01/06/26 11:36 AM ET
In 10 years, their slice has grown from $35M per school to $70M per school
-- AirborneHokie96
Jan 06, 2026 at 11:50 AM ET
AirborneHokie96
•
01/06/26 11:50 AM ET
ESPN and possibly Fox may disagree with you since they seem to be pushing
-- VTHokie2000
Jan 06, 2026 at 01:01 PM ET
VTHokie2000
•
01/06/26 01:01 PM ET
Separate media‑company incentives from conference incentives and structural
◄
-- AirborneHokie96
Jan 06, 2026 at 01:21 PM ET
AirborneHokie96
•
01/06/26 01:21 PM ET
This is exactly right. But if the non-P2 are smart, they use the leverage
-- VTDC
Jan 06, 2026 at 01:46 PM ET
VTDC
•
01/06/26 01:46 PM ET
FWIW DI-FCS offer 63 scholarships in football. If FBS is going to reduce
-- VTHokie2000
Jan 06, 2026 at 10:21 AM ET
VTHokie2000
•
01/06/26 10:21 AM ET