...which is why its hard to take it seriously when some argue they have
"maxed out" its revenue potential. VT hasn't "maxed out" any area of mens basketball for quite some time...fan engagement, effective donor cultivation, NIL opportunities, promotions...the list goes on and on and includes the arena itself. Maybe they are trying to create a self-fulfilling prophecy for replacement...but you can't max out revenue capacity of a building when you don't even open its available concession windows and don't address minor, expected maintenance/aesthetics issues that would hardly break the bank to maintain/upgrade. I understand some of the associated issues related to staffing concessions and they are much harder to solve than many on here assume so I'm not trying to just lob grenades at the athletic department here. However, communication from someone...anyone?...could go a LONG way. If you treat one of the two sports with revenue potential as barely significant enough to support programmatically...don't be surprised when people match that energy with insignificant personal support as well. Combine all of that with the program's unchecked administrative "personality" since 2019 and none of this should be surprising. It's such a shame. And has created a terrible environment in which to make wise decisions about future support and infrastructure.
Thread Replies (88)
I created good deal of discussion on suscribers board by posting about VT
-- vtox1
Feb 22, 2026 at 07:00 PM ET
vtox1
•
02/22/26 07:00 PM ET
Furman raised $30 million in less than a year for their basketball
-- GreenvilleVT
Feb 24, 2026 at 09:58 AM ET
GreenvilleVT
•
02/24/26 09:58 AM ET
Tear out those upper corners
-- ftsumterhokie
Feb 23, 2026 at 03:18 PM ET
ftsumterhokie
•
02/23/26 03:18 PM ET
Move back to War Memorial Hall. It was recently renovated.**
-- OrlandoHokie
Feb 23, 2026 at 11:40 AM ET
OrlandoHokie
•
02/23/26 11:40 AM ET
Other peer schools can adequately fund fb and mbb. Why can't VT?
-- hokeyhokie
Feb 23, 2026 at 09:49 AM ET
hokeyhokie
•
02/23/26 09:49 AM ET
Just curious here, are there any examples of ex- players funding
-- santafe
Feb 23, 2026 at 07:39 AM ET
santafe
•
02/23/26 07:39 AM ET
We do need new leadership in Athletics!
-- RiverVT
Feb 22, 2026 at 07:52 PM ET
RiverVT
•
02/22/26 07:52 PM ET
Afraid you’re right, we’re looking at their taillights,
-- 1977hokie
Feb 23, 2026 at 04:18 PM ET
1977hokie
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02/23/26 04:18 PM ET
Nothing wrong with Cassell.**
-- 40ozDistrict
Feb 22, 2026 at 07:08 PM ET
40ozDistrict
•
02/22/26 07:08 PM ET
Plenty of sentimental value, but it is completely outdated and has been
-- reestuart
Feb 23, 2026 at 11:18 AM ET
reestuart
•
02/23/26 11:18 AM ET
Ever been to "Cameron Indoor Stadium"?**
-- MidloHokie
Feb 23, 2026 at 05:30 PM ET
MidloHokie
•
02/23/26 05:30 PM ET
Yes…but they put a lot of lipstick on that pig **
-- hokiepro
Feb 23, 2026 at 06:27 PM ET
hokiepro
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02/23/26 06:27 PM ET
No, but I think that's a bit different. Cassell is just old. Cameron
-- reestuart
Feb 23, 2026 at 05:50 PM ET
reestuart
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02/23/26 05:50 PM ET
Bingo. Old does not mean historic. **
-- extremehokie
Feb 23, 2026 at 02:18 PM ET
extremehokie
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02/23/26 02:18 PM ET
Yep. Plenty of great moments, but as a sports venue, it's not even
-- reestuart
Feb 23, 2026 at 02:29 PM ET
reestuart
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02/23/26 02:29 PM ET
Wonder if they are monitoring structural integrity of the flying buttreses
-- Culpeper Hokie
Feb 23, 2026 at 10:59 AM ET
Culpeper Hokie
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02/23/26 10:59 AM ET
There are buttresses holding up some Euro churches 1,000 years old.
-- vtchem75
Feb 23, 2026 at 03:08 PM ET
vtchem75
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02/23/26 03:08 PM ET
I'll take thousand year old stone construction over 1960s concrete/rebar...
-- Culpeper Hokie
Feb 23, 2026 at 04:54 PM ET
Culpeper Hokie
•
02/23/26 04:54 PM ET
No concern, they’ll be there in the year 2525**
-- vtchem75
Feb 23, 2026 at 07:51 PM ET
vtchem75
•
02/23/26 07:51 PM ET
"Pay me now or pay me later"
-- TomTurkey
Feb 23, 2026 at 12:16 PM ET
TomTurkey
•
02/23/26 12:16 PM ET
I could 'visualize' the speaker but not the product.
-- TomTurkey
Feb 23, 2026 at 12:34 PM ET
TomTurkey
•
02/23/26 12:34 PM ET
This is an often-overlooked point. Both Lane and Cassell are 1960s era
-- Zanderhokie
Feb 23, 2026 at 12:13 PM ET
Zanderhokie
•
02/23/26 12:13 PM ET
There's plenty wrong.
-- Chris Coleman
Feb 23, 2026 at 10:42 AM ET
Chris Coleman
•
02/23/26 10:42 AM ET
Sunday I almost hated to wash my hands the water was so cold, tired of
-- VTMedic513
Feb 24, 2026 at 08:12 PM ET
VTMedic513
•
02/24/26 08:12 PM ET
I've been to the GT and Clemson arenas and while they are old arenas they
-- atlhokie1
Feb 24, 2026 at 10:36 AM ET
atlhokie1
•
02/24/26 10:36 AM ET
What Happened to the $75M Cassell Renovation Plan from FY 2021 ?
-- vtchem75
Feb 23, 2026 at 03:02 PM ET
vtchem75
•
02/23/26 03:02 PM ET
Don't disagree, but what's the solution?
-- HokieBoy
Feb 23, 2026 at 12:10 PM ET
HokieBoy
•
02/23/26 12:10 PM ET
It would cost $100+ million to do the type of renovation VT needs.
-- Chris Coleman
Feb 23, 2026 at 01:19 PM ET
Chris Coleman
•
02/23/26 01:19 PM ET
Jeez, Chris. Has the VT AthDept ever demonstrated the ability to
-- saret
Feb 23, 2026 at 01:30 PM ET
saret
•
02/23/26 01:30 PM ET
The better question is, why DOESN'T VT have those funds, when...
-- Gobbler Guru
Feb 23, 2026 at 12:57 PM ET
Gobbler Guru
•
02/23/26 12:57 PM ET
And even UVA’s “new” arena, JPJ, is now 20 years old
-- Zanderhokie
Feb 23, 2026 at 04:30 PM ET
Zanderhokie
•
02/23/26 04:30 PM ET
A note on the comparison to UVA/UHall...
-- I love VT!
Feb 23, 2026 at 05:43 PM ET
I love VT!
•
02/23/26 05:43 PM ET
I know they lose out on a lot of concession revenue for the simple fact
-- hoosnowahokie
Feb 23, 2026 at 08:13 AM ET
hoosnowahokie
•
02/23/26 08:13 AM ET
They haven't even opened all of the concession areas this year.**
-- Chris Coleman
Feb 23, 2026 at 10:42 AM ET
Chris Coleman
•
02/23/26 10:42 AM ET
...which is why its hard to take it seriously when some argue they have
◄
-- I love VT!
Feb 23, 2026 at 12:09 PM ET
I love VT!
•
02/23/26 12:09 PM ET
They advertised PK's and Benny's pizza on the scoreboard all season
-- Raleigh Hokie
Feb 23, 2026 at 11:02 AM ET
Raleigh Hokie
•
02/23/26 11:02 AM ET
But they did advertise on the screen that Johnson was playing against FSU.
-- Chris Coleman
Feb 23, 2026 at 11:31 AM ET
Chris Coleman
•
02/23/26 11:31 AM ET
Except it has very limited revenue generation capability in era of maximum
-- vtox1
Feb 22, 2026 at 07:20 PM ET
vtox1
•
02/22/26 07:20 PM ET
I love the basketball program BUT no to boondoggles
-- Vippie1
Feb 23, 2026 at 10:49 AM ET
Vippie1
•
02/23/26 10:49 AM ET
Can you explain or give some examples?
-- HokieBoy
Feb 22, 2026 at 07:49 PM ET
HokieBoy
•
02/22/26 07:49 PM ET
Wait…didn’t Lane Stadium in Blacksburg
-- GCHokieof91
Feb 23, 2026 at 08:35 AM ET
GCHokieof91
•
02/23/26 08:35 AM ET
Have you ever heard the saying apples and oranges
-- Vippie1
Feb 23, 2026 at 12:26 PM ET
Vippie1
•
02/23/26 12:26 PM ET
That as a once in a lifetime event.
-- HokieBoy
Feb 23, 2026 at 12:08 PM ET
HokieBoy
•
02/23/26 12:08 PM ET
Yeah, I know the concert schedule at FH
-- GCHokieof91
Feb 23, 2026 at 11:44 AM ET
GCHokieof91
•
02/23/26 11:44 AM ET
Perception blacksburg and roanoke too small
-- 1947Sunbowl
Feb 22, 2026 at 11:39 PM ET
1947Sunbowl
•
02/22/26 11:39 PM ET
Its funny to me that people will make this argument...
-- GCHokie34
Feb 22, 2026 at 10:36 PM ET
GCHokie34
•
02/22/26 10:36 PM ET
If there is some positive outlook to be had...
-- GCHokie34
Feb 23, 2026 at 12:37 PM ET
GCHokie34
•
02/23/26 12:37 PM ET
FB is recruiting well. Mid-week is tough for working folks. **
-- 40ozDistrict
Feb 23, 2026 at 12:17 AM ET
40ozDistrict
•
02/23/26 12:17 AM ET
How well is FB recruiting non-PSU ties?**
-- GCHokie34
Feb 23, 2026 at 01:34 AM ET
GCHokie34
•
02/23/26 01:34 AM ET
We will see. Interest seems high. **
-- 40ozDistrict
Feb 23, 2026 at 04:26 PM ET
40ozDistrict
•
02/23/26 04:26 PM ET
Someone finally said it…..**
-- wahoo2023
Feb 23, 2026 at 09:30 AM ET
wahoo2023
•
02/23/26 09:30 AM ET
It’s actually ok between the portal and high school
-- millmtnhokie
Feb 23, 2026 at 11:24 AM ET
millmtnhokie
•
02/23/26 11:24 AM ET
So your theory is this is a one year pipeline then nada?
-- AnotherTechW
Feb 23, 2026 at 09:33 AM ET
AnotherTechW
•
02/23/26 09:33 AM ET
There are some inherent things that give him the potential to recruit...
-- GCHokie34
Feb 23, 2026 at 09:45 AM ET
GCHokie34
•
02/23/26 09:45 AM ET
Your position is that...State College, PA...has more appeal? In what way?**
-- I love VT!
Feb 23, 2026 at 10:19 AM ET
I love VT!
•
02/23/26 10:19 AM ET
Daily flights to major hubs through their campus airport
-- GCHokie34
Feb 23, 2026 at 10:21 AM ET
GCHokie34
•
02/23/26 10:21 AM ET
Eh. I'm aware of all that and see the comparison differently. **
-- I love VT!
Feb 23, 2026 at 11:46 AM ET
I love VT!
•
02/23/26 11:46 AM ET
Then dont just take my word on how important it is...
-- GCHokie34
Feb 23, 2026 at 11:50 AM ET
GCHokie34
•
02/23/26 11:50 AM ET
When I said I'm "aware of all that", it included his past comments, thanks.
-- I love VT!
Feb 23, 2026 at 12:17 PM ET
I love VT!
•
02/23/26 12:17 PM ET
You're correct that it should be shocking...but no, it isn't anymore**
-- GCHokie34
Feb 23, 2026 at 12:38 PM ET
GCHokie34
•
02/23/26 12:38 PM ET
You're not missing anything .....
-- 2hhoop3
Feb 23, 2026 at 09:44 AM ET
2hhoop3
•
02/23/26 09:44 AM ET
Looks pretty damn good - Hilson, Brown, Baker from the portal.
-- GoldCoast
Feb 23, 2026 at 09:29 AM ET
GoldCoast
•
02/23/26 09:29 AM ET
Because we are talking about recruiting to Blacksburg
-- GCHokie34
Feb 23, 2026 at 09:43 AM ET
GCHokie34
•
02/23/26 09:43 AM ET
Trying to determine if you're just being objective, or pesimisstic..
-- radford Hokie
Feb 23, 2026 at 02:15 PM ET
radford Hokie
•
02/23/26 02:15 PM ET
I sincerely hope he is able to do so...
-- GCHokie34
Feb 23, 2026 at 02:21 PM ET
GCHokie34
•
02/23/26 02:21 PM ET
IMHO, VT needs a corporate sponsor for Cassell **
-- Midwestguy
Feb 22, 2026 at 08:16 PM ET
Midwestguy
•
02/22/26 08:16 PM ET
The Soylent Corporation showed an interest.
-- KCHokie2
Feb 22, 2026 at 10:14 PM ET
KCHokie2
•
02/22/26 10:14 PM ET
Woah! How many people will get that reference from an early '70s movie?
-- Culpeper Hokie
Feb 23, 2026 at 10:29 AM ET
Culpeper Hokie
•
02/23/26 10:29 AM ET
I hope they are serious **
-- Midwestguy
Feb 23, 2026 at 08:49 AM ET
Midwestguy
•
02/23/26 08:49 AM ET
Thorn" " SOYLENT GREEN IS PEOPLE"!!!!!**
-- ancient alien 2018
Feb 22, 2026 at 11:29 PM ET
ancient alien 2018
•
02/22/26 11:29 PM ET
That’s not for Total Cassell Coliseum.
-- Midwestguy
Feb 22, 2026 at 09:27 PM ET
Midwestguy
•
02/22/26 09:27 PM ET
It’s not for the total Cassell Coliseum
-- Midwestguy
Feb 22, 2026 at 09:42 PM ET
Midwestguy
•
02/22/26 09:42 PM ET
Oh, but JMU hires Hokie graduates as ADs while VT has a JMU baseball player**
-- vtox1
Feb 22, 2026 at 07:03 PM ET
vtox1
•
02/22/26 07:03 PM ET