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Carolina has essentially determined to use their revenue sharing model of

approximately 65% football and 35% men's basketball. They allocated $13M to football this past year and $7M to men's basketball. They had a token $250K to women's basketball and $250K to baseball. That is this current year's $20.5M. This does NOT include NIL. So, right off the bat, you can pretty much determine the priority of the school/athletics department when you see this breakdown. Index that $20.5M up 4% for the 2026-2027 year and that brings a school's rev share to $21.32M. That means Carolina basketball will have close to $7.5M in men's basketball revenue sharing this year alone. Contrast that with VT. Our current year's revenue sharing model is approximately 75% football ($15M plus), 15% men's basketball ($3M), 5% women's basketball ($1M), and 5% (another $1M) spread amongst other Olympic sports (the Olympic sports rev share are all in the form of additional scholarships). So, we are well ahead of Carolina in football, and women's basketball. Well behind in men's basketball. So, indexed up, we will have approximately $3.2M this year (26-27) in men's basketball revenue sharing. Again, this is not NIL money. BUT, one can see where NIL priority is placed (privately) when you see these percentages in print. Not saying it matches perfectly, but it paints a pretty decent picture for the general public. So, where (and how) we choose to compete is as much of an indicator as anything. But, yes, we probably aren't ever going to allocate resources like a Carolina, Duke, Louisville, etc. for basketball. That doesn't mean we should not try, to compete at a higher level, however. But, as of today, we are allocating a lot more to football than a Carolina, but they will get us pretty good in hoops. I am never in the camp of not being to be pretty good in both, but messaging plays a big part in how we accumulate donor resources (for NIL). And in fairness, Carolina basketball makes significantly more money (revenue) than VT does in hoops, so that isn't exactly shocking. Plus, in the end, it is what their support base wishes to be best at.
Posted: 04/13/2026 at 10:49 PM ET
(In response to this post by vtchem75)

Thread Replies (32)

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Neo & Money Questions
vtchem75 04/13/26 09:59 PM ET
Yes we are deficient. We’ve chosen to go all in football at the expense
GreenvilleVT 04/15/26 07:33 AM ET
It’s even worse than that
VT ChemE 1986 04/14/26 10:44 AM ET
Does it matter to what sport or what player UNC allocates rev sharing?
Vippie1 04/14/26 04:23 PM ET
Maybe UNC thinks Neo can play the role of Scottie Pippen or Horace Grant
VTHokie2000 04/14/26 01:17 PM ET
There is a value curve. Any time you go north of that line
VT ChemE 1986 04/14/26 03:46 PM ET
I don't disagree if everyone is using the same criteria. It would appear
VTHokie2000 04/14/26 07:41 PM ET
VT needs to position basketball to compete with the top 50% of the
hokiehill1117 04/14/26 09:29 AM ET
Carolina has essentially determined to use their revenue sharing model of
VTScoop 04/13/26 10:49 PM ET
Again, good post Scoop. This part caught my eye:
saret 04/14/26 11:55 AM ET
This 5% "rev share for Olympic sports scholarships" is confusing to me.
nvpbrown 04/14/26 12:56 AM ET
That's a good question....While the rosters now have the ability to have
VTScoop 04/14/26 10:32 AM ET
It turns out that the "5% Olympic sports scholarships" info is outdated.
nvpbrown 04/15/26 12:36 PM ET
Scoop, thanks for this post. Your first paragraph contained a nuance re:
saret 04/14/26 11:01 AM ET
Scholarship Costs come from the Rev Share $$**
TheFacts 04/14/26 08:35 AM ET
Travis Branham said Papa John paid 8 million package deal for Shelstad
millmtnhokie 04/13/26 10:44 PM ET
Suddenly Whit's $80,000 deal with Little Caesar's sounds less impressive.
KCHokie2 04/13/26 10:58 PM ET
lmao!! WB's a CHUCKY CHEESE type of AD!!**
ancient alien 2018 04/13/26 11:46 PM ET
Take your pick...**
HokieNL 04/14/26 01:00 AM ET
They arrested one of ours, we're arresting one of theirs.
KCHokie2 04/14/26 12:16 AM ET
That Officer Keebler is really doing his job!**
HokieNL 04/14/26 12:50 AM ET
"Uncommonly good, wherever he comes from!"**
TomTurkey 04/14/26 10:04 AM ET
Blacksburg had a town cop in the late 70's early 80's whose name was
ancient alien 2018 04/14/26 12:21 AM ET
VT also had Dr. Nurse and Dean Dean in the early 1980s**
UpperQuad 04/14/26 01:15 PM ET
Did you ever confirm the single bullet in his pocket?**
HokieNL 04/14/26 12:53 AM ET
I did!! I told him he was sure an expert on proper bullet maintenance!!**
ancient alien 2018 04/14/26 01:11 AM ET
I can see it now...**
HokieNL 04/13/26 11:18 PM ET
UNCs offer for Juke Harris is $5M+
soflahokie 04/13/26 10:27 PM ET
isn't 5 million close to a NBA rookie contract?
VermontDDS 04/14/26 10:06 AM ET
Juke will make 5 times what the UNC-CH President makes...insanity rules**
Tuckahokie 04/14/26 05:31 AM ET
Babe Ruth says "I had a better year" :-)**
Vippie1 04/14/26 08:20 AM ET
They have the cash, especially after their 5 star Mingo decommitted.**
ancient alien 2018 04/13/26 11:48 PM ET
We can be a lot better. It’s almost like we aren’t trying - eg, no GM.
GoldCoast 04/13/26 10:44 PM ET