The $5 million is from revenue sharing
The NIL is not published, but they have done a lot of work to build that number. The Big 12 has also created ways to get money for their schools like the Players Era Festival tournament which pays the basketball program $1 million. They have a higher budget than us but not close to Kentucky.
Thread Replies (7)
Iowa State smacked KY.Their NIL is roughly 5 million apparently.That doesnt
-- HokieBrazil
Mar 22, 2026 at 05:06 PM ET
HokieBrazil
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03/22/26 05:06 PM ET
I have heard CRAZY numbers for Kentucky...as high as $22 mil**
-- hok1eboy
Mar 22, 2026 at 08:40 PM ET
hok1eboy
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03/22/26 08:40 PM ET
The $5 million is from revenue sharing
◄
-- Moseley Hokie
Mar 22, 2026 at 06:50 PM ET
Moseley Hokie
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03/22/26 06:50 PM ET
Just glad to see Kentucky lose. **
-- I love VT!
Mar 22, 2026 at 06:44 PM ET
I love VT!
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03/22/26 06:44 PM ET
Yes.. their fans are losing-it..spent 22m in nil for this**
-- VT757to276
Mar 22, 2026 at 06:52 PM ET
VT757to276
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03/22/26 06:52 PM ET
As most will, only 1 will be happy **
-- coshokie
Mar 22, 2026 at 07:12 PM ET
coshokie
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03/22/26 07:12 PM ET
Where'd you read that it was $5 million? I thought they don't
-- YBYSAIAHokie
Mar 22, 2026 at 06:09 PM ET
YBYSAIAHokie
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03/22/26 06:09 PM ET
Revenue sharing is published in most states and also Subject to FOIA
-- tallahasseehokie
Mar 22, 2026 at 07:43 PM ET
tallahasseehokie
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03/22/26 07:43 PM ET