Disney Could Grab $700M From College Football Ads
Am I the only one who sees a big haircut coming for ESPN in 2024? There is nothing being published or discussed about the subtraction of The B1G footprint + Los Angeles (maybe more) from their advertising footprint.
I recognize that ESPN will still exist in The B1G markets and out West. I recognize that they can still air as many games on their multiple platforms. But their viewership will be much diminished in those markets when they are no longer airing B1G games (and maybe PAC games). Aren't their national ad buyers going to notice? Why is this issue being ignored? This is an issue, right? Am I missing something?
3 Replies
I believe that you are correct. They are losing the battle now ...
Their revenue stream with Comcast/Xfinity is likely at its limit.
Cord cutting will likely accelerate ... and that will cost ESPN dearly.
Failure to renegotiate the PAC12 and ACC TV contracts earlier will only serve to highlight the shift of money away to the B1G and SEC.
Giving the BIG12 more money, while ignoring the PAC12 and ACC will further weaken their position.
The House of Mouse might get shed of them soon.
Just my opinions, but I don't like the way they (ESPN) is running things.
(In response to this post by 33laszlo99)
D
daveinop
3y
to keep their exclusive presence where they can...why they are negotiating with the PAC and even the ACC 14 years before the contract ends.
The TAMU leak cost them exclusivity with the CFP and they got blindsided by USC/UCLA, costing them in a huge media market. There have probably been some come to Jesus meetings
thinking a little more...the ACC is like a solid if unspectacular stock that always pays a solid dividend...keep everyone happy and it will always turn a profit...I bet they re-up that contract several years before it ends
** Edited by daveinop at 11/16/2022, 7:19:28 AM
(In response to this post by 33laszlo99)