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There will be a substantial stream of additional media money coming in
from, ahem, streamers.
I don't claim to have any real knowledge of this, but I expect Paramount+CBS to irritate the other carriers by bidding-up content prices. They want in badly.
National Brand will be no more, or less a factor than it has been. But look for a new element of value to show up in the calculus: International Brand. One reason UNC is so highly coveted by P2 conferences is because they have residual global cache from the Michael Jordan era. MJ put an indelible stamp on the planet. Carolina Blue jerseys can still be seen in urban neighborhoods all across the U.S.
ESPN cannot possibly be satisfied with The SEC geographical footprint. The SEC wants a pay increase before 2034. This spells aggressive realignment, and likely before 2030.
Thread Replies (50)
How many think 75M + *20M VT gift & Franklin/Recruiting gives VT a P2 seat
-- Stech
Jun 06, 2026 at 07:19 PM ET
Stech
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06/06/26 07:19 PM ET
KU got a $300M gift this yr. Does it make them much more likely?**
-- marcbvtgm
Jun 11, 2026 at 10:10 AM ET
marcbvtgm
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06/11/26 10:10 AM ET
It won't hurt. Nothing is guaranteed though. Still less than 50% IMO**
-- RandomAsianGuy
Jun 09, 2026 at 08:28 PM ET
RandomAsianGuy
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06/09/26 08:28 PM ET
Has $$$ made Texas Tech more attractive?**
-- UTPr0sim
Jun 08, 2026 at 05:43 PM ET
UTPr0sim
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06/08/26 05:43 PM ET
The P2 will not expand unless their TV partners tell them to do so
-- CobbCountyHokie
Jun 08, 2026 at 01:06 PM ET
CobbCountyHokie
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06/08/26 01:06 PM ET
Let's worry about winning the games that are on VT's schedule now first.
-- Baltimore_Hokie
Jun 08, 2026 at 11:32 AM ET
Baltimore_Hokie
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06/08/26 11:32 AM ET
The money is just a tool to be used. Now we need to use it smartly
-- HokieAl
Jun 08, 2026 at 11:04 AM ET
HokieAl
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06/08/26 11:04 AM ET
With the ACC going to unbalanced payouts
-- Marooned
Jun 07, 2026 at 10:54 PM ET
Marooned
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06/07/26 10:54 PM ET
P2 is/will be going to unbalanced payouts as well. That's why I am in less
-- Maroon Baboon
Jun 08, 2026 at 10:39 AM ET
Maroon Baboon
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06/08/26 10:39 AM ET
Agreed. VT should only be concerned about the things
-- Marooned
Jun 08, 2026 at 12:29 PM ET
Marooned
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06/08/26 12:29 PM ET
As long as the P2 has the competitive advantage (money),
-- Big12 guy
Jun 08, 2026 at 12:13 PM ET
Big12 guy
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06/08/26 12:13 PM ET
I definitely believe the P2 will follow the ACC's lead on payouts
-- EDGEMAN
Jun 08, 2026 at 11:47 AM ET
EDGEMAN
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06/08/26 11:47 AM ET
IMHO, the next 4-5 years will determine the changes....
-- Old Line Hokie
Jun 07, 2026 at 04:59 PM ET
Old Line Hokie
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06/07/26 04:59 PM ET
Those things alone? No.
-- Maroon Baboon
Jun 07, 2026 at 04:01 PM ET
Maroon Baboon
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06/07/26 04:01 PM ET
If it stays like it is, there will be few if any additions to the B1G or
-- Femoyer Hokie
Jun 07, 2026 at 01:34 PM ET
Femoyer Hokie
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06/07/26 01:34 PM ET
Just think, Indiana was one of the "weak links" just three years ago.
-- Maroon Baboon
Jun 07, 2026 at 04:06 PM ET
Maroon Baboon
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06/07/26 04:06 PM ET
True, but that hasn’t stopped the picking
-- Marooned
Jun 07, 2026 at 10:59 PM ET
Marooned
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06/07/26 10:59 PM ET
I'm less certain there will ever really be a P2 then I was previously
-- Vippie1
Jun 07, 2026 at 10:09 AM ET
Vippie1
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06/07/26 10:09 AM ET
"... ever really be a P2." Vippie, the P2 is old news. Pehaps you mean
-- 33laszlo99
Jun 07, 2026 at 08:00 PM ET
33laszlo99
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06/07/26 08:00 PM ET
You may be right. But I wish this congressional action would have taken
-- Maroon Baboon
Jun 07, 2026 at 04:10 PM ET
Maroon Baboon
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06/07/26 04:10 PM ET
I think some streamers take the product global. I agree that Sankey will
-- 33laszlo99
Jun 07, 2026 at 08:09 PM ET
33laszlo99
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06/07/26 08:09 PM ET
I've always said that the B1G might be too big to fail. But the SEC isn't.
-- Maroon Baboon
Jun 08, 2026 at 10:49 AM ET
Maroon Baboon
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06/08/26 10:49 AM ET
I agree 100%. Sankey doesn't want it, but ESPN does.**
-- 33laszlo99
Jun 08, 2026 at 10:56 AM ET
33laszlo99
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06/08/26 10:56 AM ET
The NFL is precious because it is a monopoly and it controls the size of
-- 33laszlo99
Jun 08, 2026 at 10:36 AM ET
33laszlo99
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06/08/26 10:36 AM ET
Organizations that get media money in the billions will not be persuaded to
-- 33laszlo99
Jun 07, 2026 at 08:15 PM ET
33laszlo99
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06/07/26 08:15 PM ET
If they don't share money with G6s, then what happens to their non-revenue
-- VTHokie2000
Jun 08, 2026 at 10:34 AM ET
VTHokie2000
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06/08/26 10:34 AM ET
I'll back off the G6 sharing part but I do think the P4 will figure it out
-- Vippie1
Jun 08, 2026 at 07:04 AM ET
Vippie1
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06/08/26 07:04 AM ET
Please expand your field of view. You seem to see this as simply an issue
-- 33laszlo99
Jun 10, 2026 at 10:38 AM ET
33laszlo99
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06/10/26 10:38 AM ET
There is such a drastic Gulf between the top and the bottom of D1. As a
-- wwhokie1
Jun 07, 2026 at 02:15 PM ET
wwhokie1
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06/07/26 02:15 PM ET
Can't see expansion without relegation. **
-- manassashoo
Jun 07, 2026 at 09:56 AM ET
manassashoo
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06/07/26 09:56 AM ET
Will the American public buy into watching "minor league sports" though?
-- VTHokie2000
Jun 08, 2026 at 10:22 AM ET
VTHokie2000
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06/08/26 10:22 AM ET
What makes EFL relegation work is that there is a chance to be promoted
-- Maroon Baboon
Jun 08, 2026 at 10:56 AM ET
Maroon Baboon
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06/08/26 10:56 AM ET
Yes, teams in the Championship do have a shot to get promoted to EPL at
-- VTHokie2000
Jun 08, 2026 at 03:10 PM ET
VTHokie2000
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06/08/26 03:10 PM ET
You can't really compare the leagues beneath the PL to the MLB minors or
-- Maroon Baboon
Jun 08, 2026 at 03:30 PM ET
Maroon Baboon
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06/08/26 03:30 PM ET
But that's my point about it being engrained in the American culture.
-- VTHokie2000
Jun 08, 2026 at 03:47 PM ET
VTHokie2000
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06/08/26 03:47 PM ET
English Football (Soccer) League
-- Maroon Baboon
Jun 08, 2026 at 03:40 PM ET
Maroon Baboon
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06/08/26 03:40 PM ET
Franklin needs to win and he likely will. The money is secondary because
-- goldendomer
Jun 06, 2026 at 08:56 PM ET
goldendomer
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06/06/26 08:56 PM ET
I'm still hung up on how it makes financial sense for either P2 conference.
-- wwhokie1
Jun 06, 2026 at 08:14 PM ET
wwhokie1
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06/06/26 08:14 PM ET
It doesn't make sense. The SEC and Big 10 are already way too big, with-
-- Baltimore_Hokie
Jun 08, 2026 at 11:33 AM ET
Baltimore_Hokie
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06/08/26 11:33 AM ET
Winner winner chicken dinner**
-- Lakeridgehokie
Jun 08, 2026 at 10:17 AM ET
Lakeridgehokie
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06/08/26 10:17 AM ET
The math will have to change
-- 1947Sunbowl
Jun 07, 2026 at 07:54 AM ET
1947Sunbowl
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06/07/26 07:54 AM ET
A regular 1 PM NFL game between two bad teams gets more viewers than the-
-- Baltimore_Hokie
Jun 08, 2026 at 11:39 AM ET
Baltimore_Hokie
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06/08/26 11:39 AM ET
There will be a substantial stream of additional media money coming in
◄
-- 33laszlo99
Jun 07, 2026 at 07:51 PM ET
33laszlo99
•
06/07/26 07:51 PM ET