Remember the formula for determining the value of content should include the value of Clemson's and FSU's opponent for each conference. I think you would even agree that the SEC has more valuable football opponents than the ACC. ACC: Miami, VT, maybe NC State, maybe UNC, maybe Pitt, and maybe L'vlle SEC: Alabama, Auburn, Florida, Georgia, Tenn, LSU, Texas, TAMU, Oklahoma, maybe Ole Miss, maybe Kentucky, and maybe South Carolina Basically every week Clemson and FSU has great odds it will be playing a SEC opponent that has some value. At least more "value" than BC, Syracuse, Wake, Duke, UVA, and GT. The value I am referring to doesn't just include potential subscribers, but also ratings/eyeballs too. I think even you would agree that if someone living in Port Roberts, WA is going to watch a college football game while eating breakfast, then that person is probably more likely to tune into FSU vs. Arkansas than FSU vs. Syracuse because the SEC has done a much better job of building its football brand than the ACC.