A majority of schools are losing money on this brand initiative so I don't understand how a majority of the schools approved this deal. I could understand 30-40% of the TV revenue being allocated based on brand but 60% is extreme. The big brand schools are going to leave anyway so it doesn't make sense to pay them more so they can save up for their reduced exit fees. From the linked article: The new revenue distribution model, or "brand initiative," will be based on a five-year rolling average. Sixty percent of total ACC television revenue will go toward this initiative. More weight will be given to more recent viewership. A team's total viewership will then be divided by the total ACC viewership to equal its percentage of the money available in this pool. The other 40 percent of the television revenue will be distributed evenly among all league schools.