for the past decade to anyone that would entertain the concept. Anyone that is willing to keep up with very simple technology can easily cut the cord. So, I don't disagree with you. But, if it's not DTV, Dish, Spectrum, etc. raising cain, it will be the streaming platforms like YouTubeTV, or Sling, or Fubo, etc. trying to drive the hard bargain. I am inclined to believe that where this all ends up for live sports is an a la carte, direct to consumer model. Consumers will pay the media production companies directly for access to the content they want to see. You want the SEC? $25 a month. ACC too? another $15. Oh, you want to see the MNF games? That's going to be another $30 a month for the NFL. Additional surcharges for the NBA and NHL. You want all sports content that Disney has the rights to? $99.99 per month, a real bargain! And, you're also going to have to pay your broadband bill. That's where all this is going to end up.