I agree that colleges, as opposed to professional teams, have different "markets." For example, one could not reasonably argue that the "market" for Alabama is limited to Tuscaloosa and its immediate environs - the TV market for Alabama is the entire state, and probably beyond. I imagine a good set of lawyers working with reasonable business partners could come up with an equitable way to determine what a market is using available data, but no matter how you bake that cupcake for the ACC, it's going to instantly kill the profitability of the ACCN if "in-market" means anything but the entire states where member schools are located. If you're utilizing available viewership numbers, the market for Pitt is certainly not going to include Philadelphia. The market for Boston College may not even extend beyond a 1 mile radius outside Chestnut Hill. Ultimately, it all may not even end up mattering anyway. Legacy cable and the concept of cable channels and programming that people watch live is already an ancient, obsolete concept for everything except sports - people just pick the shows/events they want to watch from a giant grid on their TV, whether they're watching something live or not. It will not be long before sports get there as well.