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There is a narrative developing among certian local NRV sports PR/media

folks that Franklin is shutting out local media, etc. This element has been critical of his locking down Merriman center, etc. and his desire to have excessive control. My guess is there are local boosters who will feel similar if they do not yet. My feeling is in many ways VT locals have been spoiled for years and Beamer, MY, and Pry levels of access and laid back approach are not typical of majority of sucessful Coaches. They should be asking themselves if Franklin's approach is more like Nick Saban. or was Saban more like Beamer and Pry? We know Brent Pry had some time management issues that were part of his failure as HC. Could it be that allowing local boosters and local media to just drop in on folks by walking through Merryman contributed to the problem. If one is a friendly personable type and you do not limit access to building, then it may be coach or coaches who strike up conversation with someone cutting through even if the booster or local media guy/gal had no intent on dropping in to try and get access ot coach, etc. Also, some have complained of very structured and limited time for presser introducing coaching staff. Could it be that Brent Pry was too nice and allowed media to take up too much of his and his assistants time? Yes, one needs to allow acccess and fans want info. that is provided by local media. Flip side of this is that time for coaches and players is a distraction from tasks that prepare and training team to win on the field. Finally, some have complained that Frankin is getting out info through National meda that he has relstionship with vice local guys. Well, there are several legit reasons doing this may be more benefical to VT Football program and Franklin personally. Local media is not going to get VT attention that will help VT have higher profile for national recruits and even many in the so called footprint. So getting VT name in national ESPN vice local media benefits recruiting raising profile of VT in a way local media cannot. Also, Franklin did not get national reputation by just talking to Happy Valley media. Bottomline if you as coach and program want a higher "nationaly revevant" profile you do not get it by spending time with local media. I think Franklin is aware enough and listen's enough where he will not totally shut out or shun local media, they can help with fans support and fundraising. However, it is going to be different and less laid back and more time managed than it was under Pry. This is imho necessary and a good thing.
Posted: 02/09/2026 at 10:11 PM ET

Thread Replies (61)

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There is a narrative developing among certian local NRV sports PR/media
vtox1 02/09/26 10:11 PM ET
Almost inevitable, as much as I dislike it
WestyHokie 02/11/26 12:45 PM ET
Franklin has been on ESPN, and Hokiesports has provided a lot of material
VTFinance10 02/11/26 06:54 AM ET
All true, but at the same time, he's not going to get the national media
reestuart 02/11/26 12:26 PM ET
Why won't he get national media access he has had in past? If he wins at VT
vtox1 02/11/26 09:54 PM ET
Why would he? This is VT. Not PSU. **
reestuart 02/11/26 11:20 PM ET
Absolutely sir. **
SCHokie1103 02/11/26 08:17 AM ET
If VT wants to be back in Top 25 (& nationally relevant), then national
Scream_On_D 02/10/26 10:08 PM ET
Yes, I agree 100%. However, locals both media and boosters in NRV
vtox1 02/10/26 10:30 PM ET
makes me wonder how much he is still (feelin'), this...
bourbonstreet 02/10/26 09:34 PM ET
JUST like Buzz**
AnotherTechW 02/10/26 09:31 PM ET
Not Just like Buzz is unique, but yes some of the same issues. **
vtox1 02/10/26 09:35 PM ET
The issue is some fans lense versus national
1947Sunbowl 02/11/26 11:05 AM ET
Buzz was needlessly antagonistic
Vippie1 02/11/26 08:38 AM ET
Agreed **
vtox1 02/11/26 09:51 PM ET
Expecting perfection or that they act like a predecessor is not a good
UTPr0sim 02/10/26 05:25 PM ET
All valid points.
Will StewartAdmin 02/10/26 08:43 AM ET
I recently bought a (first-time)
Tidewater Hillbilly 02/11/26 10:17 AM ET
this is where an AD comes in and respectfully
lazarus1 02/10/26 11:37 AM ET
Im sorry, This is CJF program and AD is here to support it
1947Sunbowl 02/10/26 02:08 PM ET
Whit can give Franklin friendly advice counsel and answer Franklin inquiry
vtox1 02/10/26 08:54 PM ET
Whit has zero experience building or running a national brand of football.
Jwunderdog 02/11/26 11:11 AM ET
That pretty well sums it up.**
RJHokie 02/10/26 08:57 PM ET
No, he's not anywhere right now.
Chris ColemanAdmin 02/10/26 01:12 PM ET
ok, my post was actually not much about Franklin's
lazarus1 02/10/26 03:21 PM ET
Whit can't make Franklin available.
Atlee Hokie 02/10/26 09:47 PM ET
Touché!**
RJHokie 02/10/26 10:00 PM ET
Can't Andy just get AI to create avatars for the coaches and then interview
goodbadugly 02/10/26 10:53 AM ET
And just keep picking
1947Sunbowl 02/11/26 09:59 AM ET
Would certainly get noticed and a response**
TomTurkey 02/10/26 05:04 PM ET
Would hope Pry can intercede to get Franklin without being a mole for TSL.
TomTurkey 02/10/26 09:58 AM ET
Does Franklin restrict access to his assistants? You might be able to
vatechcowpatty 02/10/26 09:26 AM ET
How do I put this without coming across as complaining .... ?
Will StewartAdmin 02/10/26 09:45 AM ET
Franklin is experienced enough to know he is going to have to give some
Jwunderdog 02/11/26 11:19 AM ET
well, you definitely come across as complaining. If this is the new norm,
Scream_On_D 02/10/26 10:28 PM ET
Agreed on (most) all that.
Will StewartAdmin 02/11/26 10:09 AM ET
My 2 cents. Money talks. I am guessing Travis has an understanding of
GBOHokie 02/11/26 11:34 AM ET
Yes, Greg Roberts and Rick Watson have Phil Elmasion on regularly and he is
vtox1 02/10/26 10:34 PM ET
Just a thought get creative or a little unorthodox request the new Analysts
vtox1 02/10/26 09:25 PM ET
I have no idea what to tell you.......
2hhoop3 02/10/26 09:17 PM ET
Why do you suppose MBB has quit responding?
HokieSA 02/10/26 06:00 PM ET
No clue.**
Will StewartAdmin 02/10/26 09:28 PM ET
I'd prefer Mike to just focus on coaching the team during this critical
Scream_On_D 02/10/26 10:31 PM ET
How is TSL helping to advance the VT strategic vision?
HokieAl 02/10/26 01:45 PM ET
Have you specifically requested Pry? Do you have a contact (Bill Roth ahem)
vatechcowpatty 02/10/26 09:53 AM ET
Not directly, but we're talking about it, haha.
Will StewartAdmin 02/10/26 11:57 AM ET
Maybe garbage some so-called fans post on the boards is souring them on TSL**
VT72 02/10/26 07:42 PM ET
Glad to hear that Robie will be on soon!**
IV_Hokie12 02/10/26 09:52 AM ET
A fact of your business. Franklin will have fun if he "lets his hair down."
TomTurkey 02/10/26 09:51 AM ET
100% agree with your last sentence. **
SCHokie1103 02/10/26 08:13 AM ET
Local boosters better pony up a few millions in NIL,they'll get the access**
HokieBrazil 02/10/26 07:37 AM ET
His decision on Merryman and his media accessibility don't bother me at all
TekkNerd 02/10/26 07:10 AM ET
We just went 3-9. Meeting with NRV media should be low on his priorities. **
VTFinance10 02/10/26 07:24 AM ET
I think he should walk and chew gum at the same time
Hate2SeeItEnd Hokie 02/10/26 10:15 AM ET
Interesting takes on local and national media access.
RJHokie 02/09/26 10:28 PM ET
And disability access to Cassell **
TomTurkey 02/10/26 05:07 PM ET
If Franklin’s Hokies teams crush everyone, I don’t care if he never speaks
Zanderhokie 02/09/26 10:20 PM ET
Agreed**
Stork 02/10/26 11:45 AM ET
Harumph! Harumph!**
EDGEMAN 02/10/26 10:42 AM ET
I didn't get a harumph outta that guy!**
RRHokie90 02/11/26 07:30 AM ET
Absolutely. Just let the man do his job and focus on crushing our
SCHokie1103 02/10/26 08:19 AM ET
I agree. It's the signal to noise ratio.
ChrisLords 02/10/26 01:31 AM ET