There is a narrative developing among certian local NRV sports PR/media
folks that Franklin is shutting out local media, etc. This element has been critical of his locking down Merriman center, etc. and his desire to have excessive control. My guess is there are local boosters who will feel similar if they do not yet. My feeling is in many ways VT locals have been spoiled for years and Beamer, MY, and Pry levels of access and laid back approach are not typical of majority of sucessful Coaches. They should be asking themselves if Franklin's approach is more like Nick Saban. or was Saban more like Beamer and Pry?
We know Brent Pry had some time management issues that were part of his failure as HC. Could it be that allowing local boosters and local media to just drop in on folks by walking through Merryman contributed to the problem. If one is a friendly personable type and you do not limit access to building, then it may be coach or coaches who strike up conversation with someone cutting through even if the booster or local media guy/gal had no intent on dropping in to try and get access ot coach, etc. Also, some have complained of very structured and limited time for presser introducing coaching staff. Could it be that Brent Pry was too nice and allowed media to take up too much of his and his assistants time? Yes, one needs to allow acccess and fans want info. that is provided by local media. Flip side of this is that time for coaches and players is a distraction from tasks that prepare and training team to win on the field.
Finally, some have complained that Frankin is getting out info through National meda that he has relstionship with vice local guys. Well, there are several legit reasons doing this may be more benefical to VT Football program and Franklin personally. Local media is not going to get VT attention that will help VT have higher profile for national recruits and even many in the so called footprint. So getting VT name in national ESPN vice local media benefits recruiting raising profile of VT in a way local media cannot. Also, Franklin did not get national reputation by just talking to Happy Valley media. Bottomline if you as coach and program want a higher "nationaly revevant" profile you do not get it by spending time with local media. I think Franklin is aware enough and listen's enough where he will not totally shut out or shun local media, they can help with fans support and fundraising. However, it is going to be different and less laid back and more time managed than it was under Pry. This is imho necessary and a good thing.
Posted: 02/09/2026 at 10:11 PM ET
Thread Replies (61)
There is a narrative developing among certian local NRV sports PR/media
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-- vtox1
Feb 09, 2026 at 10:11 PM ET
vtox1
•
02/09/26 10:11 PM ET
Almost inevitable, as much as I dislike it
-- WestyHokie
Feb 11, 2026 at 12:45 PM ET
WestyHokie
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02/11/26 12:45 PM ET
Franklin has been on ESPN, and Hokiesports has provided a lot of material
-- VTFinance10
Feb 11, 2026 at 06:54 AM ET
VTFinance10
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02/11/26 06:54 AM ET
All true, but at the same time, he's not going to get the national media
-- reestuart
Feb 11, 2026 at 12:26 PM ET
reestuart
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02/11/26 12:26 PM ET
Why won't he get national media access he has had in past? If he wins at VT
-- vtox1
Feb 11, 2026 at 09:54 PM ET
vtox1
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02/11/26 09:54 PM ET
Why would he? This is VT. Not PSU. **
-- reestuart
Feb 11, 2026 at 11:20 PM ET
reestuart
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02/11/26 11:20 PM ET
If VT wants to be back in Top 25 (& nationally relevant), then national
-- Scream_On_D
Feb 10, 2026 at 10:08 PM ET
Scream_On_D
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02/10/26 10:08 PM ET
Yes, I agree 100%. However, locals both media and boosters in NRV
-- vtox1
Feb 10, 2026 at 10:30 PM ET
vtox1
•
02/10/26 10:30 PM ET
makes me wonder how much he is still (feelin'), this...
-- bourbonstreet
Feb 10, 2026 at 09:34 PM ET
bourbonstreet
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02/10/26 09:34 PM ET
Not Just like Buzz is unique, but yes some of the same issues. **
-- vtox1
Feb 10, 2026 at 09:35 PM ET
vtox1
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02/10/26 09:35 PM ET
The issue is some fans lense versus national
-- 1947Sunbowl
Feb 11, 2026 at 11:05 AM ET
1947Sunbowl
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02/11/26 11:05 AM ET
Buzz was needlessly antagonistic
-- Vippie1
Feb 11, 2026 at 08:38 AM ET
Vippie1
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02/11/26 08:38 AM ET
Expecting perfection or that they act like a predecessor is not a good
-- UTPr0sim
Feb 10, 2026 at 05:25 PM ET
UTPr0sim
•
02/10/26 05:25 PM ET
I recently bought a (first-time)
-- Tidewater Hillbilly
Feb 11, 2026 at 10:17 AM ET
Tidewater Hillbilly
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02/11/26 10:17 AM ET
this is where an AD comes in and respectfully
-- lazarus1
Feb 10, 2026 at 11:37 AM ET
lazarus1
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02/10/26 11:37 AM ET
Im sorry, This is CJF program and AD is here to support it
-- 1947Sunbowl
Feb 10, 2026 at 02:08 PM ET
1947Sunbowl
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02/10/26 02:08 PM ET
Whit can give Franklin friendly advice counsel and answer Franklin inquiry
-- vtox1
Feb 10, 2026 at 08:54 PM ET
vtox1
•
02/10/26 08:54 PM ET
Whit has zero experience building or running a national brand of football.
-- Jwunderdog
Feb 11, 2026 at 11:11 AM ET
Jwunderdog
•
02/11/26 11:11 AM ET
That pretty well sums it up.**
-- RJHokie
Feb 10, 2026 at 08:57 PM ET
RJHokie
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02/10/26 08:57 PM ET
No, he's not anywhere right now.
-- Chris Coleman
Feb 10, 2026 at 01:12 PM ET
Chris Coleman
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02/10/26 01:12 PM ET
ok, my post was actually not much about Franklin's
-- lazarus1
Feb 10, 2026 at 03:21 PM ET
lazarus1
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02/10/26 03:21 PM ET
Whit can't make Franklin available.
-- Atlee Hokie
Feb 10, 2026 at 09:47 PM ET
Atlee Hokie
•
02/10/26 09:47 PM ET
Can't Andy just get AI to create avatars for the coaches and then interview
-- goodbadugly
Feb 10, 2026 at 10:53 AM ET
goodbadugly
•
02/10/26 10:53 AM ET
Would certainly get noticed and a response**
-- TomTurkey
Feb 10, 2026 at 05:04 PM ET
TomTurkey
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02/10/26 05:04 PM ET
Would hope Pry can intercede to get Franklin without being a mole for TSL.
-- TomTurkey
Feb 10, 2026 at 09:58 AM ET
TomTurkey
•
02/10/26 09:58 AM ET
Does Franklin restrict access to his assistants? You might be able to
-- vatechcowpatty
Feb 10, 2026 at 09:26 AM ET
vatechcowpatty
•
02/10/26 09:26 AM ET
How do I put this without coming across as complaining .... ?
-- Will Stewart
Feb 10, 2026 at 09:45 AM ET
Will Stewart
•
02/10/26 09:45 AM ET
Franklin is experienced enough to know he is going to have to give some
-- Jwunderdog
Feb 11, 2026 at 11:19 AM ET
Jwunderdog
•
02/11/26 11:19 AM ET
well, you definitely come across as complaining. If this is the new norm,
-- Scream_On_D
Feb 10, 2026 at 10:28 PM ET
Scream_On_D
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02/10/26 10:28 PM ET
Agreed on (most) all that.
-- Will Stewart
Feb 11, 2026 at 10:09 AM ET
Will Stewart
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02/11/26 10:09 AM ET
My 2 cents. Money talks. I am guessing Travis has an understanding of
-- GBOHokie
Feb 11, 2026 at 11:34 AM ET
GBOHokie
•
02/11/26 11:34 AM ET
Yes, Greg Roberts and Rick Watson have Phil Elmasion on regularly and he is
-- vtox1
Feb 10, 2026 at 10:34 PM ET
vtox1
•
02/10/26 10:34 PM ET
Just a thought get creative or a little unorthodox request the new Analysts
-- vtox1
Feb 10, 2026 at 09:25 PM ET
vtox1
•
02/10/26 09:25 PM ET
I have no idea what to tell you.......
-- 2hhoop3
Feb 10, 2026 at 09:17 PM ET
2hhoop3
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02/10/26 09:17 PM ET
Why do you suppose MBB has quit responding?
-- HokieSA
Feb 10, 2026 at 06:00 PM ET
HokieSA
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02/10/26 06:00 PM ET
I'd prefer Mike to just focus on coaching the team during this critical
-- Scream_On_D
Feb 10, 2026 at 10:31 PM ET
Scream_On_D
•
02/10/26 10:31 PM ET
How is TSL helping to advance the VT strategic vision?
-- HokieAl
Feb 10, 2026 at 01:45 PM ET
HokieAl
•
02/10/26 01:45 PM ET
Have you specifically requested Pry? Do you have a contact (Bill Roth ahem)
-- vatechcowpatty
Feb 10, 2026 at 09:53 AM ET
vatechcowpatty
•
02/10/26 09:53 AM ET
Not directly, but we're talking about it, haha.
-- Will Stewart
Feb 10, 2026 at 11:57 AM ET
Will Stewart
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02/10/26 11:57 AM ET
Maybe garbage some so-called fans post on the boards is souring them on TSL**
-- VT72
Feb 10, 2026 at 07:42 PM ET
VT72
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02/10/26 07:42 PM ET
Glad to hear that Robie will be on soon!**
-- IV_Hokie12
Feb 10, 2026 at 09:52 AM ET
IV_Hokie12
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02/10/26 09:52 AM ET
A fact of your business. Franklin will have fun if he "lets his hair down."
-- TomTurkey
Feb 10, 2026 at 09:51 AM ET
TomTurkey
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02/10/26 09:51 AM ET
100% agree with your last sentence. **
-- SCHokie1103
Feb 10, 2026 at 08:13 AM ET
SCHokie1103
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02/10/26 08:13 AM ET
Local boosters better pony up a few millions in NIL,they'll get the access**
-- HokieBrazil
Feb 10, 2026 at 07:37 AM ET
HokieBrazil
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02/10/26 07:37 AM ET
His decision on Merryman and his media accessibility don't bother me at all
-- TekkNerd
Feb 10, 2026 at 07:10 AM ET
TekkNerd
•
02/10/26 07:10 AM ET
We just went 3-9. Meeting with NRV media should be low on his priorities. **
-- VTFinance10
Feb 10, 2026 at 07:24 AM ET
VTFinance10
•
02/10/26 07:24 AM ET
I think he should walk and chew gum at the same time
-- Hate2SeeItEnd Hokie
Feb 10, 2026 at 10:15 AM ET
Hate2SeeItEnd Hokie
•
02/10/26 10:15 AM ET
Interesting takes on local and national media access.
-- RJHokie
Feb 09, 2026 at 10:28 PM ET
RJHokie
•
02/09/26 10:28 PM ET
And disability access to Cassell **
-- TomTurkey
Feb 10, 2026 at 05:07 PM ET
TomTurkey
•
02/10/26 05:07 PM ET
If Franklin’s Hokies teams crush everyone, I don’t care if he never speaks
-- Zanderhokie
Feb 09, 2026 at 10:20 PM ET
Zanderhokie
•
02/09/26 10:20 PM ET
I didn't get a harumph outta that guy!**
-- RRHokie90
Feb 11, 2026 at 07:30 AM ET
RRHokie90
•
02/11/26 07:30 AM ET
Absolutely. Just let the man do his job and focus on crushing our
-- SCHokie1103
Feb 10, 2026 at 08:19 AM ET
SCHokie1103
•
02/10/26 08:19 AM ET
I agree. It's the signal to noise ratio.
-- ChrisLords
Feb 10, 2026 at 01:31 AM ET
ChrisLords
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02/10/26 01:31 AM ET