VT could become #1 in ratings and go 3-9 / 4-8 if they play Alabama, Texas, Notre Dame, Ohio State as OOC. I don't think anyone wants that. I am not sure how to weight things based on the school / schedule. Maybe it is a more complex system, where if School X gets an average rating of 1.5M viewers, but plays you and gets 1.2M, that is a somehow factored in as a "minus." And, by the same token if School Y gets an average of 750K viewers, but gets 900K viewers in your game, that is seen as a plus. Couple that with how other games did in the same time slots, if Texas and Alabama are ranked 2 and 8, if you're in the same time slot, your ratings will be lower, that should be accounted for, too. Maybe it is some version of a ranking in the time slots (e.g. if you were the 3rd highest rated game in your slot that is good and if you were the best ACC school during that slot, you get a bonus).