necessarily tied to the hip. One would think they should be in many cases, however. Most President's rely on their athletic leadership to do proactive planning/institute new ideas (as they should rely on them) when it comes to athletics. So, normally that means you might need a different approach with different people if things aren't going as hoped or planned. And I am not even really talking about coaching staffs. As currently constructed, we are a reactive athletic department. Not really any doubt about that. But that doesn't mean the University is not interested in competing. I would actually say the interest is there to compete. And some recent investment indicates that. However, while money is important, outreach and communicating strategy is vital to any support base. If you have lots of money but don't spend/allocate wisely, it doesn't really matter how much you have. And almost every athletic department, save 10-12 of them, has to think about allocation because you can't be really good at everything. And you can't be good at anything if you don't realize that!!