The reason they usually won't travel out there in midweeks is because of the long bus ride to that region (4.5, five hours depending on traffic). For an early season tournament type of thing, those aren't as popular as they used to be as they were before covid. Plus it's easier to travel down somewhere in the south (South Carolina think Myrtle Beach, Charleston, etc.) for the warmer weather in Feb. and early March, (typically) better competition in the Georgia, SC and NC region as well. I see your point to build a showcase, recruit and build the fanbase, but it's generally just too cold to play a non-con series or tournament down in the 757 in Feb. or early March. And by the time it warms up, they're in the midst of the ACC part of the season. If they're going to play in the cold, they might as well use the $20 million ballpark that was renovated for them a few years ago instead of taking the student-athletes out of their comfort zone for a three-night stay at a hotel.