The Hokie™ Way, a key organization for Virginia Tech NIL (Name, Image, and Likeness), has launched its 2024 “Countdown to Kickoff” donation matching campaign.
Last August, the 2023 Countdown to Kickoff Campaign raised over half a million dollars.
This year's campaign runs August 1 through August 31. Generous donors have pledged to match the first $250,000 in donations received during the Countdown to Kickoff campaign.
The Hokie Way has also challenged Tech Sideline donors to contribute $100,000 to the campaign. Last December, TSL donors stepped up with almost $110,000 in donations to the "Stone by Stone" campaign, so we can do this, and provide a big boost to Virginia Tech NIL.
If you use this widget to donate, Tech Sideline will get credit for your contribution towards the $100k TSL goal (keep reading after the widget):
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Throughout the month, we'll be giving frequent updates on TSL's progress towards its goal. On Monday, August 5th, we'll also announce a special project, with a portion of the proceeds going to the Countdown to Kickoff drive. This will be separate from your donations, so don't wait till Monday to see what we're doing, go ahead and donate today.
About The Hokie Way
The Hokie™ Way is an independent 501(c)(3), founded to facilitate the use of the Name, Image and Likeness (NIL) of Virginia Tech student-athletes to help promote charitable causes. For more information, visit thehokieway.org.