Big news out of Blacksburg today: Non-profit organization "The Hokie Way" raised over $600,000 in a fundraising drive at the end of 2022, kicking off their efforts to support Virginia Tech NIL (Name, Image, Likeness) with a bang.
In the entire press release, which can be read here, The Hokie Way reports that after receiving their non-profit 501(c)(3) status in November, they kicked off a fundraising drive that generated over $300,000 in donations before the end of the year. $300,000 of those donations were matched by a generous donor, resulting in over $600k generated in a little over a month.
“We’re proud to share that over 550 Virginia Tech supporters contributed donations during the December campaign," said Jim Pearman, Treasurer of The Hokie Way Board of Directors. “With the matching commitment, total contributions totaled more than $600,000.”
Jim Petrine, who appeared on Tech Sideline Podcast 278 in late December, added, “The response and involvement of Hokie fans throughout the matching campaign was incredible. The funds raised are going to have a big impact on local charities, as well as VT student-athletes. I’m really excited to share with the Hokie Nation the difference they will make as a result of their generosity. A very special thank you to all who participated.”
Charities partnering with The Hokie Way include:
- Feeding Southwest Virginia
- Special Olympics of the New River Valley
- Boys and Girls Clubs of Southwest Virginia
- The Life Ring Foundation
About The Hokie Way
The Hokie™ Way is an independent 501(c)(3), founded to facilitate the use of the Name, Image and Likeness (NIL) of Virginia Tech student-athletes to help promote charitable causes. For more information, visit thehokieway.org.
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