On Tuesday morning, the Virginia Tech athletics department announced the launch of JumpStart, a comprehensive name, image and likeness program for Virginia Tech student-athletes.
From this morning’s press release…
“Through an enhanced partnership with INFLCR, VT Athletics is launching JumpStart, an immersive name, image, and likeness program which will empower current Hokie student-athletes with the knowledge and resources to build their personal brands, seek out business opportunities, and write their future while living in their present. Hokie student-athletes will have the tools, tips, and training to maximize their individual benefits. Virginia Tech can grow your personal brand and is equipped to deliver tremendous results in this area.”
Name, image and likeness issues are only part of the program, however. The JumpStart program will provide student-athletes with the following…
1: Personal branding and brand development
2: Endorsement and business opportunities
3: Business formation and entrepreneurship
4: Financial literacy
5: Career planning
6: Capitalizing on name, image and likeness
There will also be a leadership institute featuring speakers from industry experts, former Virginia Tech student-athletes, as well as leadership training. A student-athlete internship program is in the cards, as well as a mentorship program that enlists the help of professionals and former student-athletes to provide networking opportunities and professional connections. There is even a financial literacy program called “Show Me The Money” which teaches student-athletes about budgeting and spending decisions.
Also included is a career-focus program, which includes resume development, networking and interviewing preparation, partnerships with professional organizations, and more.
Click here for the complete press release from Virginia Tech.